A shift of mindset

Roman Mesicek
Tonspur N
Published in
2 min readApr 9, 2024

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Zero waste lifestyles.

In episode 108 Roman Mesicek talks to Ann-Marie Kennedy, Associate Professor at the University of Canterbury in New Zealand. She works at the Department of Management, Marketing and Tourism in the UC Business School. They start the discussion with snowboarding and current research results that provide insights in current consumption patterns and the new lifestyle choices of the younger generation. They put the spotlight on inauthentic sustainability initiatives and reflect, if Including companies sustainability as a profit maximizing strategy is something to look forward to.

Ann-Marie Kennedy in her office …

This season dedicated to the practical application of sustainability management in companies is a cooperation between the podcast Tonspur N and the University of Applied Sciences Krems, Austria. Next winter term 2024 they start with a new bachelor programme „Global Sustainability and Circular Business“, which is the framework for the content of this series.

… and on the mountain.

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(Mostly) writing about Sustainable Development, Corporate Social Responsibility, Stakeholder Management and Social Entrepreneurship.